The Rock Partners with Target to Launch Papatui: A Milestone in Men’s Grooming

Dwayne “The Rock” Johnson, widely celebrated for his dynamic career in entertainment and business, has made waves again with the launch of Papatui, a men’s personal care brand. Recently, Johnson marked this achievement with a surprise appearance at a Memphis, Tennessee, Target store, where he greeted fans and shared insights about his new venture. Papatui, which reflects Johnson’s Samoan heritage and fatherhood, offers affordable and high-quality grooming products tailored for men while maintaining inclusivity for all genders.

The Concept Behind Papatui

The name Papatui is deeply personal to Johnson, inspired by two significant pillars in his life: family and culture. “Papa” translates to “rock” in Samoan, while “Tui” is a nickname from his grandfather, High Chief Peter Maivia, a professional wrestler and a grooming role model. These roots highlight the brand’s mission to encourage men to embrace self-care unapologetically.

Innovative and Accessible Grooming Solutions

Papatui offers a range of products catering to skin, hair, body, and even tattoo care. Highlights include:

Facial Care: Hydrating cleansers, rejuvenating toners, and awakening eye gels.

Tattoo Care: Enhancing balms and sticks designed to moisturize and brighten tattoos.

Body Care: aluminum-free deodorants, refreshing body washes, and nourishing soaps.

Hair Care: 2-in-1 shampoos and conditioners.

All items are made with clean, high-quality ingredients at accessible prices, ranging from $7.99 to $9.99. Johnson emphasized that Papatui aligns with his vision of combining luxury with affordability.

A Partnership with Target

Target partnered with Johnson to make Papatui widely available, both online and in-store. The collaboration ensures these products reach a broad audience while maintaining the commitment to sustainability and customer satisfaction. According to Target’s beauty division, the brand has received positive feedback for its innovative yet practical approach to men’s grooming.

The Rock’s Memphis Visit

In a heartfelt gesture to connect with his fans, Johnson appeared at a Memphis Target to celebrate the launch. The visit held personal significance, as Memphis is where Johnson’s wrestling career began. The event drew large crowds and underscored Johnson’s commitment to directly engaging with his audience.

Why Papatui Matters

Papatui isn’t just a brand—it’s part of a broader movement to normalize self-care for men. By introducing products that rival high-end brands but remain affordable, Johnson aims to inspire men to prioritize wellness without stigma. The unisex design of the products also fosters inclusivity, making Papatui a versatile choice for households.

What’s Next for Papatui?

With its successful launch, Papatui sets a precedent for future innovations in the grooming industry. Johnson’s authentic storytelling, combined with his focus on accessibility, ensures the brand’s longevity. Given his track record of successful ventures—including Teremana tequila and ZOA energy drinks—Papatui is poised to become a staple in men’s grooming.