Kanye West Shocks Fans with a Controversial Yeezy Super Bowl Ad

Kanye West never fails to grab headlines, and this time, he did it with a surprise Yeezy commercial that aired during the 2025 Super Bowl—but only in select markets. The rapper-turned-fashion-mogul appeared in the ad in a low-budget setting, which has since sparked widespread discussion.

Kanye’s Low-Budget Super Bowl Ad: A Bold Move or a Marketing Stunt?

During the Super Bowl broadcast on Feb. 9, viewers in Los Angeles saw an unexpected commercial featuring Kanye West. Unlike the high-production ads that typically air during the game, Kanye’s 30-second Yeezy spot was filmed on an iPhone, showing him reclining in a dentist’s chair.

Dressed in a hoodie, sunglasses, and a blue blanket pulled up to his chin, Kanye casually addressed the audience:

“So what’s up, guys, I spent, like, all the money for the commercial on these new teeth,” he said, flashing his new grills. “So once again, I had to shoot it on the iPhone. Um… um… um… go to yeezy.com.”

The ad then cut to a simple white screen displaying the words:
“GO TO YEEZY.COM”“PAID FOR BY YEEZY LLC.”

What Was on Yeezy.com After the Ad Aired?

At the time of the commercial, Yeezy’s website displayed only one product—a white T-shirt featuring a black swastika. The shocking imagery immediately fueled outrage, especially as Kanye has been criticized in the past for antisemitic remarks.

The release of the T-shirt came just days after Kanye, 47, posted antisemitic comments on X (formerly Twitter) on Feb. 7. Despite intense backlash, Kanye stood by his remarks, stating he is “NEVER APOLOGIZING.”

However, in a now-deleted post on Feb. 8, Kanye attempted to address concerns about the controversial T-shirt, writing:

“I WOULD NEVER SELL A SWASTIKA TEE SHIRT BECAUSE PEOPLE COULD [BE] PHYSICALLY HARMED WHILE WEARING IT. I LOVE MY FANS AND SUPPORTERS.”

Kanye’s Controversial Comments on Bianca Censori

The Super Bowl ad drama isn’t the only controversy surrounding Kanye in recent weeks. Following the 2025 Grammy Awards, he made disturbing comments about his wife, Bianca Censori, in a rant on social media.

In a now-deleted X post, Kanye wrote:

“I HAVE DOMINION OVER MY WIFE. THIS AIN’T NO WOKE AS FEMINIST S–T. SHE’S WITH A BILLIONAIRE. WHY WOULD SHE LISTEN TO ANY OF YOU DUMB ASS BROKE B–CHES.”

His remarks came after widespread criticism of Bianca’s nearly-nude red carpet look at the Grammys. Despite the backlash, Kanye praised her bold fashion choice, writing on Feb. 6:

“My wife’s first red carpet opened a whole new world. I keep staring at this photo like I was staring in admiration that night. Thinking, wow, I am so lucky to have a wife that is so smart, talented, brave, and hot.”

What’s Next for Kanye West and Yeezy?

While Kanye West continues to spark controversy, his latest marketing stunt has certainly gotten people talking. Whether this strategy helps or hurts Yeezy’s reputation, one thing is clear—Kanye is staying in the spotlight, no matter the cost.