Hailey Bieber’s Big Launch Hits a Roadblock—And the Timing Is Suspicious!

Rhode’s Big Move Into Retail

Until now, the brand has been sold exclusively through direct-to-consumer online channels. However, according to Puck, Rhode is set to hit Sephora’s shelves soon.

Delay Rumors Spark Speculation

Insiders claim the partnership may have been delayed due to Sephora’s existing relationship with Selena Gomez’s Rare Beauty. Another source, however, suggests the hesitation stems from a broader reluctance toward celebrity brands, making retail expansion a challenge for some stars.

Sephora already carries powerhouse brands like Lady Gaga’s Haus Labs, Rihanna’s Fenty Beauty, Gwyneth Paltrow’s Goop, and Pattern by Tracee Ellis Ross. Rare Beauty, in particular, has become one of the biggest names in the beauty industry, boosting Selena Gomez’s net worth to an estimated $1.3 billion.

The Hailey-Selena Connection

Rumors of a long-standing feud between Hailey and Selena continue to swirl due to their shared history with Justin Bieber. Hailey married Justin after his high-profile relationship with Selena ended, fueling endless speculation among fans.

Despite the drama, Selena—who is now engaged to music producer Benny Blanco—has previously spoken out against online negativity.

“Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,” Selena shared on Instagram in 2023.

“This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.”

The two even posed for a now-iconic photo together in 2022, attempting to shut down feud rumors.

Hailey’s Relentless Work Ethic

Meanwhile, Hailey’s “workaholic” nature has reportedly led to a stark contrast with Justin’s more laid-back approach to his career.

“She is incredibly driven and business-focused. Her brand is performing beyond expectations, and she’s determined to build an empire,” a source told DailyMail.com.

“She thinks like a CEO—she has guts, she plans ahead, and she knows how to execute.”

The model was recently named the top beauty influencer in the industry, further solidifying her status in the beauty business.

Justin’s Different Approach

Justin, on the other hand, is known for his more relaxed lifestyle.

“He loves music and is always working on new ideas, but he doesn’t have the same drive as Hailey,” the source explained.

“Justin has already achieved massive success—he’s comfortable where he is and doesn’t feel the need to prove anything.”

While some fans have speculated that their differing lifestyles could be causing tension in their marriage, sources insist all is well.

“Hailey is the leader in their relationship, and Justin is happy to follow,” the insider said.

Speculation intensified when Justin unfollowed Hailey on Instagram, sparking breakup rumors. However, he quickly addressed the situation, claiming his account had been hacked.

“Someone went on my account and unfollowed my wife. S*** is getting suss out here,” he wrote on Instagram.

With Rhode’s anticipated retail debut and Hailey’s growing influence in the beauty space, fans eagerly await what’s next for the business mogul. Will the brand’s Sephora launch go smoothly, or are more roadblocks ahead? Time will tell.