Drake Accuses UMG and Spotify of Manipulating Streams for Kendrick Lamar’s ‘Not Like Us’

A Heated Rivalry in the Music Industry

The music world was shaken recently as Drake, one of hip-hop’s biggest stars, accused Universal Music Group (UMG) and Spotify of manipulating streaming numbers to boost the success of Kendrick Lamar’s latest track, Not Like Us. The allegations have fueled an already intense rivalry between the two rap titans, igniting debates among fans and industry insiders alike.

Drake’s Claims of Manipulation

Drake took to social media to express his concerns, alleging that UMG and Spotify are engaged in a scheme to “artificially inflate” streams for Kendrick Lamar’s new release. He claimed that such tactics undermine fair competition and diminish the integrity of the music industry. “Music should win on its own merit, not because of backdoor deals or manipulated algorithms,” Drake wrote in a heated Instagram story.

The accusations come after Not Like Us broke several streaming records on Spotify within hours of its release. Fans quickly noticed Lamar’s track dominating curated playlists and receiving prominent placement on the platform, sparking questions about whether the organic growth Drake advocates for was truly at play.

Spotify and UMG Respond

While neither Spotify nor Universal Music Group has issued a detailed statement, insiders have denied any foul play, insisting that Lamar’s success stems from his talent and loyal fanbase. “Our algorithms promote tracks based on listener engagement,” a Spotify representative reportedly said, dismissing the notion of artificial boosting.

Fans Divided Over Allegations

Drake’s claims have split fans into two camps. Supporters argue that the streaming industry’s reliance on algorithms and dealing with major labels often skews fairness. Others believe the allegations are driven by rivalry, noting that Drake himself benefits from similar promotional strategies for his releases.

What’s next for the streaming industry?

The allegations shine a spotlight on the murky world of streaming platforms and their relationship with major labels. With millions of dollars at stake, transparency and fairness in streaming metrics remain hot button issues. Whether Drake’s claims hold water or are merely a reaction to Kendrick’s success, the controversy has amplified calls for clearer industry standards.

Conclusion

As the drama unfolds, it raises critical questions about the role of streaming platforms in shaping the music industry’s future. Whether Kendrick Lamar’s Not Like Us was truly aided by behind-the-scenes schemes or simply reflective of his artistry, one thing is clear: the competition between rap’s biggest stars isn’t ending anytime soon.