Apple Music Launches “Road to Halftime” for Kendrick Lamar Ahead of Super Bowl LIX
Apple Music Launches “Road to Halftime” for Kendrick Lamar Ahead of Super Bowl LIX
Apple Music has officially launched Road to Halftime for Kendrick Lamar, giving fans a chance to experience the best of the legendary rapper’s music in the lead-up to Super Bowl LIX.
Apple Music Super Bowl LIX Halftime Show Press Conference
The official press conference for the Apple Music Super Bowl LIX Halftime Show, featuring Kendrick Lamar, will take place on February 6 at 10 AM CT on Apple Music. This event will provide fans with exclusive insights from Kendrick before he takes the stage at Caesars Superdome in New Orleans on February 9.
Where to watch live:
- Apple Music: apple.co/_SBLIX
- Apple Podcasts
- YouTube, Facebook, X
- NFL Network
Apple Music Honors Kendrick Lamar with “Road to Halftime”
Apple Music has announced a special campaign to celebrate Kendrick Lamar, an artist who has made a significant impact on hip-hop and popular culture.
According to Rachel Newman, Global Head of Editorial and Content at Apple Music:
“Kendrick Lamar does not just respond to cultural moments—he defines them. He is truly an artist’s artist, authentic to his core. We are beyond thrilled to see him headline the Apple Music Super Bowl Halftime Show, a moment that will be talked about for decades to come.”
After a massive year, Kendrick Lamar has solidified his dominance with:
- Ranking in the Top 10 Global Artists of 2024
- His latest album, “GNX,” reaching number one in 129 countries upon release
- “Not Like Us” becoming the most streamed song globally on Apple Music
- Nine of his albums topping Apple Music charts in over 160 countries
The Journey to Super Bowl – Over 100 Hours of Exclusive Content
Apple Music will feature over 100 hours of exclusive content, immersing fans in the Super Bowl atmosphere with special programming:
- Exclusive Playlists: Curated by artists, NFL players, and the New Orleans team.
- Exclusive Interviews: Kendrick Lamar shares his thoughts ahead of Super Bowl.
- Apple Music Radio Specials: Beginning February 6, featuring:
“Live from Super Bowl LIX NOLA”: Hosted by Zane Lowe, Ebro Darden, Nadeska Alexis, and Eddie Francis, highlighting New Orleans’ music culture and featuring interviews with artists and athletes.
“Super Bowl LIX LA”: A celebration of Kendrick Lamar’s Los Angeles roots and his influence on the hip-hop scene.
“Kendrick Lamar: Hip-Hop’s MVP”: Hosted by Ebro Darden, this special takes listeners through Kendrick’s career milestones and discography in a chronological journey.
“NOLA Club Scene Takeover”: On the Saturday before the big game, Apple Music will bring New Orleans’ club scene to listeners with exclusive DJ sets from Legatron Prime, DJ Poppa, Mannie Fresh, and KLC the Drum Major. Additionally, Mustard will present a special Kendrick Lamar Megamix.
Experience “Road to Halftime” with Apple Music
Get ready to immerse yourself in the Super Bowl excitement with Road to Halftime for Kendrick Lamar, a musical journey leading up to one of the biggest performances of his career.
