Tom Holland’s Surprising Target Dilemma: Why He Couldn’t Buy His Own Non-Alcoholic Beer

Hollywood star Tom Holland recently shared a hilarious yet frustrating experience—trying to buy his own non-alcoholic beer brand, Bero, at Target.

Despite being the face of the brand, the Spider-Man actor was denied purchase due to an issue with his ID. Now, fans are buzzing over the irony of the situation and how Holland handled the unexpected hiccup.

So, what exactly happened? And how did Holland finally manage to buy his own product? Let’s break down the full story behind his viral shopping trip.

Tom Holland’s Attempt to Buy His Own Beer—And Why It Went Wrong

Over a month after launching Bero, his premium non-alcoholic beer line, Tom Holland decided to hit the shelves and see how his product was doing at Target stores in the U.S.

But what should have been a simple shopping trip turned into a multi-store adventure filled with unexpected roadblocks.

Tom’s Target Treasure Hunt: Three Stores, One Mission

Holland documented his beer-buying journey in a video posted to Bero’s official Instagram Stories on Feb. 18.

“I haven’t been in the [United] States for a while,” Holland said, walking in a parking lot outside a Target store. “I’m gonna go visit some Bero on the shelves, out in the wild.”

But as it turned out, his mission wasn’t as easy as expected.

• At the first Target store, Holland was disappointed to find that Bero wasn’t in stock.
• At the second store, he ran into the same problem, joking that it was “not the best marketing”.

However, third time’s the charm—Holland finally struck gold when he arrived at a third Target location and found Bero proudly displayed on the shelves.

Tom’s ID Fail: Why He Wasn’t Allowed to Buy His Own Beer

Relieved to finally see his product in-store, Holland went to the checkout, excited to make a self-investment by purchasing his own beer.

But there was one final hurdle.

Despite Bero being non-alcoholic, Holland was asked to show identification—and that’s when the real challenge began. “They wouldn’t accept my ID because it’s English and I couldn’t prove my age,” Holland explained.

Since his British driver’s license wasn’t valid for age verification, a Target employee had to step in and scan their own ID so Holland could complete the purchase. “Kind of ironic that I wasn’t allowed to buy my own product,” Holland laughed, sharing his amused frustration with fans.

The Meaning Behind Bero: Why Tom Holland Launched His Own Beer Brand

While the ID mishap was an amusing moment, Holland’s decision to launch Bero has a deeper, more personal meaning.

A Personal Journey Toward Sobriety

Holland, now 28 years old, has been open about his struggles with alcohol. In 2022, he revealed that he had taken a break from drinking and soon realized he felt happier, healthier, and more in control without alcohol.

“I didn’t realize how much I relied on alcohol in social situations,” Holland said in a 2023 interview.

His sobriety journey ultimately led him to explore non-alcoholic alternatives, and from there, Bero was born.

Bero isn’t just another celebrity-branded beverage—it’s a passion project that aligns with Holland’s personal values.

“I wanted to create something that actually tastes amazing,” he said. “Something that people who choose not to drink can enjoy without feeling left out.”

Zendaya’s Role in Bero’s Success

Holland may be the face of Bero, but his fiancée, Zendaya, has played a huge role in supporting his venture.

The Euphoria actress, who got engaged to Holland in January 2024, was one of the first people to taste Bero.

“She does not drink beer at all, and the first round of testing, she was like, ‘Wow, these are really tasty,’” Holland recalled.

However, her enthusiastic approval initially made him nervous.

“I was like, ‘Well, that’s probably not a good sign,’” he joked, since Zendaya typically doesn’t enjoy beer.

But in the end, her positive feedback helped solidify the flavors and gave Holland extra confidence in his product.

Bero’s Hidden Easter Eggs: A Special Nod to Zendaya’s Dog

Aside from being a great-tasting non-alcoholic beer, Bero also includes personal touches that connect to Holland’s life and loved ones.

One notable Easter egg is the name of one of the three Bero varieties—Noon Wheat.

Fans quickly noticed that Noon Wheat is a sweet tribute to Zendaya’s dog, Noon, a 9-year-old Miniature Schnauzer.

“It’s a little nod to Zendaya’s pup,” Holland confirmed.

This thoughtful detail adds an extra layer of sentimentality to the brand, showing that Holland put real heart and personality into Bero.

The Future of Bero: Will Tom Holland’s Beer Line Expand?

Despite the checkout struggles, Holland is excited about Bero’s success and plans to expand the brand in the future.

Currently, Bero is available at Target stores across the U.S., but Holland has hinted at bigger plans.

“I want to see Bero everywhere,” he said.

With the non-alcoholic beverage industry growing rapidly, it wouldn’t be surprising if Bero expands to more retailers, bars, and even international markets.

A Trend Among Celebrities: Hollywood Stars Launching Alcohol-Free Brands

Holland’s decision to create a non-alcoholic beer line follows a rising trend in Hollywood.

Other celebrities who have ventured into the alcohol-free space include:

• Blake Lively, who launched Betty Buzz, a line of non-alcoholic sparkling mixers.
• Bella Hadid, who co-founded Kin Euphorics, an alcohol-free adaptogenic drink.
• Drew Barrymore, who introduced Barrymore Wines Non-Alcoholic.

The shift toward healthier, alcohol-free alternatives is becoming more mainstream, and Holland’s Bero is positioning itself as a leader in the space.

Final Thoughts: A Humorous Yet Symbolic Moment for Tom Holland

Tom Holland’s failed attempt to buy his own beer might have been a comical moment, but it also highlights his dedication to his brand and his journey to sobriety.

• Despite the initial setbacks at Target, Holland remained determined to track down Bero in stores.
• His check-out issue proved that even celebrities aren’t immune to everyday struggles—especially when it comes to ID requirements.
• Bero isn’t just a business for Holland—it’s a personal mission to provide a high-quality, alcohol-free alternative.

As he continues to grow the brand, it’s clear that Tom Holland’s beer venture is only just beginning.

So, will Bero become the next big thing in the non-alcoholic beverage market? Only time will tell—but with Holland’s passion, it’s definitely a strong contender.