GloRilla Becomes the New Face of Rihanna’s Fenty Empire

GloRilla has just achieved a groundbreaking milestone in her career—becoming the first ambassador for all four of Rihanna’s brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. This exciting partnership, announced on February 4, marks a major achievement for the Memphis rapper, who has quickly risen through the ranks of the music industry.

In a statement, GloRilla expressed her excitement about being selected as the spring 2025 ambassador for all of Rihanna’s Fenty brands. She said, “I’m beyond excited to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all.” GloRilla’s new campaign with Savage X Fenty, titled “Glo Up Close”, showcases her empowering personality, celebrating boldness and self-love—two key elements of Rihanna’s vision for her brands.

A Rising Star in the Music and Fashion World

This partnership with Fenty comes at a pivotal moment for GloRilla. The 22-year-old rapper has been making waves with her debut album, GLORIOUS, and is set to hit the road for the GLORIOUS TOUR in 2025. The tour will kick off in Oklahoma City in March, with stops in major cities such as Atlanta, New York City, St. Louis, and more, before concluding in her hometown of Memphis. She’ll be joined by Real Boston Richey and Queen Key as supporting acts, adding even more excitement to this highly anticipated tour.

GloRilla’s 2024 was filled with monumental achievements, including her hit single “TGIF,” which was crowned Best Song of the Year by TIME. The track is a celebration of confidence and independence, with GloRilla’s unique sound and empowering lyrics resonating with fans everywhere. Billboard also recognized her as the hottest female rapper in the game for 2024, cementing her status as a rising star in both music and fashion.

GloRilla’s Growing Influence in Fashion and Beauty

The collaboration with Rihanna’s Fenty empire solidifies GloRilla’s influence not only in music but also in the world of fashion and beauty. Savage X Fenty has become a major force in the lingerie world, known for its inclusive sizing and celebration of all body types, while Fenty Beauty has revolutionized the makeup industry with its focus on diverse shades for all skin tones.

GloRilla’s natural confidence and bold style make her a perfect fit for the Fenty family, which promotes empowerment, inclusivity, and self-expression. With this new partnership, she’ll have the opportunity to help shape the future of these iconic brands while inspiring others to embrace their own unique glow.

What’s Next for GloRilla in 2025?

With the release of her deluxe album, her spring tour, and now her role as the face of Rihanna’s Fenty brands, 2025 is shaping up to be a monumental year for GloRilla. Her success story continues to inspire, and fans can expect more exciting projects and music in the future.