Taylor Swift Fans Camp Out at Target’s Black Friday for Anthology Vinyl and Eras Tour Book
Taylor Swift fans, known as Swifties, are creating a frenzy across the U.S. this Black Friday. The pop icon has partnered with Target to release two exclusive memorabilia items: the Eras Tour Book and the Anthology Vinyl. Fans are determined to snag these limited-edition treasures, even if it means camping out for hours before stores open.
Exclusive Memorabilia for Swifties
Taylor Swift announced that she has collaborated with Target to celebrate her record-breaking Eras Tour. The first item is the Eras Tour Book, a photo album chronicling the star’s year-and-a-half-long global tour. Packed with behind-the-scenes photos and personal notes from Taylor herself, the book is a heartfelt tribute to the monumental journey.
In a statement, Taylor said:
“This is the official reflection of the most incredible tour of my life, my beloved Eras Tour. Thank you to the fans who made this tour what it is today.”
The second item is the Anthology Vinyl, a special release tied to her record-breaking album, The Tortured Poets Department. While fans could stream the album’s extended version, physical copies were unavailable until now. The Anthology Vinyl includes 14 rare tracks, such as The Black Dog, How Did It End?, and The Albatross, making it a must-have for collectors.
Fans Camping Out for Black Friday
What makes this event unique is that these items are exclusively available at Target on Black Friday, with online availability the following day. Target has not disclosed inventory levels, leaving fans anxious about securing their copies.
On social media, fans are sharing their strategies. One fan tweeted:
“Is anyone else worried about getting the book tomorrow? Honestly, I’m not planning to go to Target early morning—maybe afternoon? Do you think they’ll still have stock?”
At some stores, Swifties reported seeing separate lines for Taylor’s merchandise, ensuring an organized shopping experience. However, reports about stock levels vary. Some fans claimed there would be enough inventory to prevent chaos, while others expressed doubts, prompting many to camp overnight.
Resale Fears and Black Friday Tensions
Another concern among fans is the rise of resellers. Swifties have dealt with scalpers in the past, particularly during ticket sales for the Eras Tour, where bots bought out tickets and drove up prices. This time, fans fear resellers will scoop up merchandise, making it harder for genuine fans to get their hands on the items.
One frustrated fan posted:
“I’m not worried about too many Swifties at Target tomorrow; I’m worried about resellers trying to grab everything to profit off us.”
Despite the tension, some fans are embracing the experience. One wrote:
“Am I crazy for being so excited to camp out at Target for Black Friday? I’ve never done this before, but for Taylor, it’s worth it!”
A Swiftie Frenzy for the Holidays
The release of the Eras Tour Book and Anthology Vinyl has ignited excitement and panic in equal measure. While some fans are ready to brave the cold and long lines, others are frustrated by the frenzy. As the holiday shopping madness unfolds, one thing is certain: Taylor Swift continues to unite her fans in extraordinary ways, even on Black Friday.