Drake Claims Universal and Spotify Manipulated Streams of Kendrick Lamar’s Diss Track ‘Not Like Us’

Drake has stirred up controversy by accusing Universal Music Group and Spotify of artificially inflating the streaming numbers of Kendrick Lamar’s alleged diss track, “Not Like Us.” The track, which has sparked widespread speculation about its lyrical jabs at Drake, quickly climbed the charts, prompting the Canadian rapper to question the legitimacy of its success.

According to insiders close to Drake, he believes the streaming surge was not organic but rather the result of manipulation by Universal and Spotify to generate buzz and intensify the public perception of a rivalry between him and Kendrick Lamar. Specifically, Drake suggests that the track benefited from disproportionate playlist placements and algorithmic favoritism, giving it an advantage over competing releases.

“Not Like Us” features lines that fans have interpreted as subtle digs at Drake, referencing themes such as authenticity and dominance in the hip-hop industry. While neither artist has directly confirmed a feud, their history of veiled comments and competitive releases has fueled rumors of ongoing tension.

Spotify and Universal have yet to respond to Drake’s allegations, and industry experts are divided on the issue. Some argue that promotional boosts are a common practice for high-profile releases and do not necessarily constitute foul play. Others note that streaming manipulation, while difficult to prove, remains a contentious topic within the music industry.

Fans of both artists have taken to social media, with opinions ranging from support for Drake’s accusations to dismissing them as unnecessary drama. Regardless of the truth behind the claims, the situation has reignited interest in the dynamic between two of hip-hop’s biggest names.

As the story unfolds, all eyes are on Drake, Kendrick Lamar, and the industry players involved, leaving fans eager to see if this controversy will escalate or fade away.